Prime Highlights
- L’Oréal signed an agreement to acquire a majority stake in Innovist.
- Innovist founders will continue running the business as minority shareholders.
Key Facts
- Innovist owns brands including Bare Anatomy and Chemist at Play.
- Founded in 2019, Innovist is a science-led personal care company.
Background
L’Oréal has signed an agreement to acquire a majority stake in Indian direct-to-consumer personal care company Innovist, strengthening its presence in the country’s rapidly growing beauty market. Financial details of the transaction are yet to be declared.
Founded in 2019, Innovist owns brands such as Bare Anatomy and Chemist at Play. The company focuses on science-led personal care products and operates with in-house research, development and manufacturing capabilities.
Under the agreement, Innovist’s founders will remain minority shareholders and continue managing the business alongside L’Oréal India. The company’s brands will be included in the portfolio of L’Oréal’s Consumer Products Division. Subject to regulatory approvals, the deal is anticipated to be completed in the upcoming months.
L’Oréal said the acquisition supports its strategy to expand in India and strengthen its portfolio with locally developed brands tailored to Indian consumers. The company believes combining its global expertise with Innovist’s understanding of the Indian market will create new growth opportunities.
Innovist said the partnership aligns with its vision of offering science-backed and transparent beauty products manufactured in India to global standards. The company expects access to L’Oréal’s scientific and innovation capabilities to support its next phase of growth.
The deal adds to L’Oréal’s existing investments in India, including its acquisition of Cheryl’s Cosmeceuticals and investments in beauty startups through its venture capital fund.
