Prime Highlights
- Mary Kay was named the world’s top direct selling skin care and color cosmetics brand for the fourth consecutive year by Euromonitor International.
- The company holds more than 1,600 patents and sells its products through independent beauty consultants in 40 markets.
Key Facts
- Mary Kay Inc. was founded in Texas in 1963 and operates in 40 markets worldwide.
- Euromonitor International provides global market analysis and consumer insights across more than 100 countries.
Background
Mary Kay Inc. has retained its position as the world’s leading direct selling brand in skin care and color cosmetics for the fourth year in a row, according to global research firm Euromonitor International.
This recognition shows clearly that the company has a strong foothold in the beauty industry and that its network of independent beauty consultants is really performing well across multiple markets. Euromonitor said the ranking is based on independent market analysis and industry data.
Mary Kay said the achievement was supported by its focus on product development, scientific research, and customer engagement. The company continues to expand its skin care and cosmetics portfolio while investing in new technologies and innovation.
The company has more than 1,600 patents worldwide covering products, packaging, and technologies. Its manufacturing and research centre in Texas has the capacity to produce up to one million products a day.
Mary Kay’s product range includes skin care, foundations, mascaras, lip glosses, and eye makeup removers. These products are sold through independent beauty consultants in 40 markets around the world.
The company also received several industry recognitions over the past year. It was included in major rankings related to customer service, social impact, and leading beauty companies.
Started in Texas in 1963, Mary Kay has developed into a worldwide cosmetics company that is run by millions of independent saleswomen. Mary Kay is focusing on expanding the variety of its products, and also on developing its presence in the worldwide cosmetics market.
