Prime Highlights
- Egypt’s cosmetics and personal care market is projected to grow from over $900 million in 2025 to $1.57 billion by 2032.
- L’Oréal Egypt’s Cairo plant exports 85% of its production to 20 countries and operates entirely on renewable energy.
Key Facts
- Egypt’s cosmetics market is expected to record annual growth of around 7% through 2032.
- L’Oréal established its Cairo manufacturing facility in 2013 as a regional production and export hub for the Middle East and North Africa.
Background
In Egypt, the personal care and cosmetics industries will see a growth in market size from over US$900 million in 2025 to US$1.57 billion by 2032, due to increased demand from consumers and changes in their lifestyle, due to their interest in personal care.
This industry is estimated to have an annual growth rate of about 7% with the help of a relatively young demographic in Egypt, increasing demand from men and the effect of social media on purchase decisions, which are transforming the beauty and personal care products into a statement of lifestyle.
L’Oréal Egypt is expanding based on the strategy of aligning with the local manufacturing process in Egypt.
The expansion of the Egyptian beauty industry shows how the world market will expand, with a forecasted worth of over €290 billion in 2025. It looks like this industry is going to hit about 4.6 billion customers served, and then another 600 million are expected to be reached by the year 2030.
L’Oreal Cairo factory, located in Egypt, has been acting as a regional production base for Middle Eastern countries since 2013. The facility exports 85% of its production to 20 countries, supporting regional supply chains and strengthening Egypt’s position as a manufacturing base.
Industry Minister Khaled Hashem said L’Oréal Egypt has become a model for innovation, advanced manufacturing and sustainability. He noted that the factory runs entirely on renewable energy and recycles all water generated during production, resulting in zero wastewater. He encouraged other manufacturers to adopt similar environmentally responsible production practices while supporting industrial growth and exports.
