Prime Highlights:
- Patrick Ta Beauty, the glow-focused makeup brand, is officially launching in the Middle East, available online and in 34 Sephora stores across the UAE, Saudi Arabia, Kuwait, and Qatar.
- The brand has built a loyal following in the region through masterclasses, private client visits, and collaborations with local creators.
Key Facts:
- Online sales at Sephora Middle East start on January 16, while in-store availability begins January 22.
- Top products include the Major Headlines Double-Take Blush Duo and Major Skin Hydra-Luxe Luminous Foundation.
Background:
Patrick Ta Beauty, the makeup brand founded by celebrity makeup artist Patrick Ta in 2019, is launching in the Middle East at Sephora. The brand’s glow-focused products will be available online at Sephora Middle East from January 16 and in 34 stores across the UAE, Saudi Arabia, Kuwait, and Qatar from January 22.
Shoppers can explore top products like the Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and other glow essentials.
Over the past decade, Patrick Ta Beauty has built a strong presence in the Middle East. Patrick Ta often visited the region for private clients, local collaborations, and training events. His masterclasses in Dubai helped the brand gain loyal fans who are excited for the store launch.
Kimberly Villatoro, CEO of Patrick Ta Beauty, said expanding into the Middle East is an important step for the brand. She added that the region has shown strong interest in the brand’s luxurious and innovative products, making the launch a natural move. She said Sephora Middle East is the ideal partner to bring Patrick Ta Beauty’s products to local beauty fans.
This launch helps the brand grow globally and share its signature glow and artistry-focused makeup in a fast-growing beauty market.
