Prime Highlights
- QVC is adding new Beauty and Wellness brands, including K18, Make Time Wellness, Karma, and Medicine Mama, to strengthen two of its fastest-growing categories.
- The company will showcase products through QVC’s on-air shows, QVC+ streaming platform, and social media to offer live demonstrations and expert-led insights.
Key Facts
- QVC will expand product lines from established brands such as Dyson, TATCHA, Peter Thomas Roth, and Vitamix, often through exclusive bundles.
- K18, a science-led haircare brand, will feature exclusive deals and bundles across QVC’s TV, online, and TikTok Shop platforms.
Background
QVC, a major player in live social shopping, has announced a fresh lineup of Beauty and Wellness brands set to join its platform in 2026. The move strengthens the company’s focus on two of its fastest-growing categories.
The retailer said the expanded offering will help shoppers discover both new and trusted products across haircare, skincare, beauty tools, supplements, and wellness essentials. QVC’s Chief Merchandising Officer, Rosalia Bucaro Polizzi, said beauty and wellness continue to be central to the company’s strategy as consumers look for products that support everyday well-being.
New-to-QVC brands launching in 2026 include haircare brand K18, Make Time Wellness, Karma, and Medicine Mama. Alongside these additions, QVC will also expand popular product lines from established brands such as Dyson, TATCHA, Peter Thomas Roth, Dr. Kellyann, Ancient Nutrition, 8Greens, VitaHustle, Pop Sonic, and Vitamix. Many of these products will be sold through QVC’s exclusive value bundles.
K18 is among the key highlights of the new lineup. The science-led haircare brand recently made its QVC debut, offering exclusive deals and bundles across QVC’s on-air programming, QVC.com, and TikTok Shop. K18’s leadership said the brand focuses on long-term hair health using fewer products and simpler routines.
In addition to traditional on-air shows, QVC will use its QVC+ streaming platform to showcase beauty and wellness brands through live demonstrations and expert-led programming. These shows aim to give shoppers deeper product insights and practical tips.
QVC said more brands, product launches, and exclusive bundles will roll out throughout 2026. The company continues to invest in video-driven commerce across television, streaming, social media, and digital platforms to meet changing consumer shopping habits.
