Prime Highlights
- Suave Brands and Elida Beauty have merged to create Evermark, a new global company focused on personal and beauty care products.
- The merger brings together several trusted household brands, strengthening the company’s presence across hair, skin, and body care markets worldwide.
Key Facts
- Evermark’s brand portfolio includes well-known names such as Suave, Q-tips, ChapStick, Pond’s, St. Ives, and TIGI, along with international brands like Brut, Timotei, and Alberto Balsam.
- The newly formed company is expected to generate around USD 1.9 billion in annual retail sales, highlighting its strong market reach and scale.
Background:
Suave Brands and Elida Beauty have joined forces to create a new personal care company called Evermark. Both companies are portfolio entities of private equity firm Yellow Wood Partners. The merger brings together a portfolio of widely recognized household brands across hair, body, and lip care.
Evermark’s lineup includes iconic U.S. brands such as Suave, used by nearly half of American households, Q-tips, the top-selling cotton swab in the country, and ChapStick, the leading lip balm brand by volume. The company’s portfolio also includes well-known brands like Pond’s, Caress, St. Ives, Noxzema, and TIGI, as well as international names such as V05, Brut, Impulse, Alberto Balsam, Timotei, and Monsavon. The new company is expected to make around USD 1.9 billion in yearly sales, showing its size and market reach.
In terms of leadership, Daniel Alter, the current CEO of Suave Brands, will become CEO of Evermark, while Alfie Vivian, formerly CEO of Elida Beauty, will oversee the European business as President. The existing Suave management team will continue overseeing the business, supported by key leaders from Elida Beauty.
Dana Schmaltz, Partner at Yellow Wood Partners, emphasized the strategic value of the merger, stating, “Bringing these two companies together creates a platform of leading personal care brands that are valued and used daily by tens of millions of consumers across the globe.
With its larger size and wider range of brands, Evermark is in a strong position to better serve its customers, retail partners, and stakeholders. Evermark is slowly rolling out its new name on packaging and materials. The merger will make the company stronger and allow it to add more brands. Evermark is now set to reach millions of people with its trusted personal care products.
