Prime Highlights
- Sephora will launch in Israel from the third week of August through Glam42 and Azrieli mall pop-ups.
- A Sephora spokesperson confirmed the company has no plans to open standalone stores in Israel.
Key Facts
- Sephora is an LVMH-owned global beauty retailer operating more than 3,000 stores worldwide.
- Israel’s cosmetics market is projected to grow from $408.5 million in 2026 to $511.6 million by 2031.
Background
LVMH-owned beauty retailer Sephora is preparing to enter Israel for the first time, though its arrival will look different from the multi-brand format that has driven its expansion into markets such as the UK, Mexico and India.
Sephora will launch in Israel from the third week of August, with Sephora Collection products available through dedicated pop-up boutiques inside Azrieli malls and at Glam42 retail locations. The first stores are expected to open in Tel Aviv, Ramat Gan and Jerusalem, with more to follow. A Sephora spokesperson said the company has no plans to open standalone stores in Israel, despite media speculation to the contrary.
The initial assortment will be limited to Sephora’s private-label Sephora Collection range, excluding the third-party prestige and celebrity-founded brands that typically define its global offering. The company confirmed that Sephora Collection has signed a one-off resale agreement with Glam42, which will stock a limited selection of products.
Israel’s cosmetics market is estimated to reach $408.5 million in 2026 and grow to $511.6 million by 2031, according to Mordor Intelligence, driven by travel exposure, social media and rising demand for international luxury products.
Glam42 already sells brands including Dior, Armani, Prada, Gucci, Lancôme and Estée Lauder in Israel. The Sephora partnership gives the retailer local infrastructure while Glam42 gains access to a globally recognised beauty name.
Brands such as Huda Beauty, Rare Beauty, Fenty Beauty and Charlotte Tilbury remain absent from the Israeli launch, though industry observers note distribution rights and regulatory factors, not only political considerations, often determine market entry decisions.
