Prime Highlights
- Kenneth Benaim Campbell brings over 30 years of beauty industry leadership experience.
- He succeeds Anna Malmhake, who led Oriflame’s recapitalisation and transformation strategy.
Key Facts
- Oriflame is a global beauty and wellbeing company founded in Sweden in 1967.
- Kenneth spent 27 years at L’Oréal before joining Lipton Teas & Infusions.
Background
Oriflame has announced the appointment of Kenneth Benaim Campbell as its new Chief Executive Officer, effective immediately. Kenneth joins the company with more than 30 years of international leadership experience and a distinguished career in the beauty industry.
He spent 27 years at L’Oréal, holding senior leadership positions across Europe, Asia and Latin America, where he led businesses in mature and high-growth markets including Germany, Spain, the United Kingdom, Mexico, Taiwan, China and India. Most recently, Kenneth served as President for Europe and North America at Lipton Teas & Infusions, where he led one of the world’s largest branded beverage businesses through a period of transformation and growth.
Oriflame Board Chairman Robert Bensoussan described Kenneth as an exceptional international leader with deep beauty industry expertise and a strong track record of building brands and delivering results. He said the Board unanimously believed Kenneth was the right leader to guide Oriflame through its next phase of growth.
Kenneth succeeds Anna Malmhake, who has decided to step down after a three-year tenure as CEO and President. During her time at the company, she oversaw the completion of Oriflame’s recapitalisation and launched its transformation strategy. Bensoussan thanked Malmhake for her leadership, noting that the company completed its refinancing and made significant progress under her guidance.
Kenneth said he was honoured to join Oriflame, adding that the company’s entrepreneurial model, beauty heritage and global community of Beauty Entrepreneurs attracted him most. He said he looked forward to working with teams worldwide to build on existing progress.
As Oriflame approaches its 60th anniversary, the company remains focused on strengthening its business and supporting long-term growth.
