Prime Highlights
- GLAM21 has marked ten years in business with its “10 & Trending” campaign and a ten-day anniversary sale in August.
- The brand has grown into a ₹100+ crore company with a presence in over 25,000 retail outlets nationwide.
Key Facts
- GLAM21 offers more than 150 products and 1,200+ SKUs, available on platforms like Nykaa, Amazon and Flipkart.
- Co-Founder Bikash Goyal said the brand will continue focusing on innovation and affordability, especially for Gen Z consumers.
Background
GLAM21 is celebrating its tenth year in the business with an anniversary campaign named “10 & Trending”. GLAM21 has also announced a ten-day anniversary sale on its website till the first ten days of August, thanking its customers for helping the brand grow from an infant into a brand worth more than ₹100 crore.
GLAM21 has been working towards providing affordable and trendy beauty products to the customers over the past ten years which has helped the brand become one of their favorites. Currently, GLAM21 has more than 25,000 retail outlets spread across the country through its dealer distribution network.
GLAM21 provides a collection of more than 150 products and 1,200 SKUs in various beauty categories. These products are also sold online through various e-commerce and quick commerce channels such as Nykaa, Amazon, Myntra, Flipkart, Blinkit, Swiggy Instamart and Zepto.
With the “10 & Trending” campaign, GLAM21 intends to connect itself with Gen Z consumers through its trendy makeup products that stay affordable. The company said it continues to combine innovation, accessibility and style to keep beauty products within reach for younger consumers without compromising on quality.
Bikash Goyal, Co-Founder of GLAM21, described the milestone as a proud moment for the company, noting that what began as an effort to make quality beauty affordable for Indian consumers had grown into a brand trusted by many. He said the achievement belonged to customers, retail partners and distributors alike, and that the company would continue to focus on innovation, portfolio expansion and trend-forward products for Gen Z, while keeping quality beauty accessible and affordable.
