Prime Highlights :
- Harper Beckham’s beauty venture takes on a new name, Halo by Harper, as it prepares for launch.
- Halo by Harper targets Generation Z and Generation Alpha shoppers, with a 2027 debut expected to open with skincare essentials.
Key Facts :
- Victoria Beckham Beauty generated about £2 million in revenue within its first three months since launching in 2019.
- Victoria Beckham is reportedly advising on Halo by Harper as it prepares to enter the market.
Background :
Harper Beckham’s upcoming beauty venture now carries a new name, Halo by Harper, marking the next step in the brand’s rollout. The label was previously set to launch as HIKU by Harper before settling on its current identity, according to reports in the British press.
Halo by Harper is positioned as a modern, gender-neutral label aimed at Generation Z and Generation Alpha shoppers. Reports place the debut in 2027, with cleansers and face creams leading the opening range ahead of further additions.
The venture builds on the framework already established by Victoria Beckham Beauty, which has grown into one of the most successful celebrity backed labels in the beauty industry since its 2019 launch.
The company generated roughly £2 million in revenue within its first three months and has contributed to the wider Beckham fashion and beauty business turning profitable. Victoria Beckham is reportedly taking an advisory role as Halo by Harper takes shape, lending her experience in building a beauty label to the new venture.
Harper’s connection to the beauty space isn’t new, she has appeared frequently in Victoria Beckham Beauty content over the years, demonstrating products in videos that have drawn wide attention online. That visibility, paired with the operational backing of an established beauty company, positions Halo by Harper to enter the market with built in recognition.
