Prime Highlights-
- Swiss Beauty Select completed two years and plans to expand its kiosk network from 40 to more than 100 outlets.
- The premium makeup brand now sells through modern trade, e-commerce and quick commerce, and has entered the UAE market.
Key Facts-
- Offline channels contribute about 65 per cent of business, while online channels add the remaining 35 per cent.
- Products start at about Rs 399, and the brand serves over 300 modern trade doors.
Background-
Swiss Beauty Select, the premium makeup range from Swiss Beauty, has completed two years in the market and plans to grow its kiosk network to more than 100 outlets over the next two years.
The brand runs more than 40 kiosks now and will add stores in both metro and non-metro markets. Offline channels bring in about 65 per cent of its business, while online channels account for the remaining 35 per cent.
Swiss Beauty launched Select in 2024 to mark its 11th anniversary. The range pairs makeup with skincare-led benefits across face, eyes and lips. Mohit Goyal, director and co-founder of Swiss Beauty, said the brand set out to approach makeup differently and match how consumers now choose products.
Select has opened a store at Phoenix United in Bareilly and its first larger-format store at Lulu Mall in Hyderabad. It also sells through premium general trade outlets and more than 300 modern trade doors, including Shoppers Stop and Lifestyle.
Quick commerce is the fastest-growing online channel. The range is also available on Swiss Beauty’s own platform and leading marketplaces.
Prices start at about Rs 399. Popular products include High On Glow Fixer, High On Shine Lipstick and a 12 Eyeshadow Palette.
Select has also entered the UAE through Noon and Amazon. The brand also rolled out the #SelectWhatsYours campaign for its second anniversary, which encourages shoppers to pick products that match their own style.
Read Also : GEKA and AXILONE Launch Symbiosis Packaging for Luxury Beauty Brands
