Prime Highlights-
- Boots joins TikTok Shop, launching its No7 beauty and skin care range with a live shopping event.
- Move follows Sephora and Ulta Beauty onto the platform as TikTok live shopping sales rise 55 percent.
Key Facts-
- No7 range includes Pro Artist makeup, Good Intent and longevity line Prime Forever.
- Boots partners with THG Ingenuity to manage TikTok Shop setup and fulfilment.
Background-
UK health and beauty retailer Boots has joined TikTok Shop, following Sephora and Ulta Beauty onto the platform. Boots’ new TikTok shopfront will feature a curated selection of skin care and beauty products from its own-brand No7 range, including the No7 Pro Artist makeup line, K-beauty-inspired range Good Intent, and longevity collection Prime Forever.
A live shopping event will support the pilot launch, featuring exclusive launch offers alongside the product range. Boots plans to bring further brands and products onto the platform in the coming months.
The move comes as TikTok reported a 55 percent rise in live shopping sales, positioning the launch as an important step toward reaching new and younger customers.
Paula Bobbett, Chief Digital and Data Officer at Boots, said millions of people already discover beauty and skin care products through TikTok and its trusted creator communities. She added that the launch gives Boots a new way to help customers discover and shop products seamlessly, bringing inspiration and purchase closer together while reassuring customers they are buying directly from a brand they know and trust.
Boots has enlisted THG Ingenuity to manage its TikTok Shop setup, along with live shopping and social commerce fulfilment. The retailer’s entry follows Sephora’s recent US pilot launch on the platform and Ulta Beauty’s debut earlier this year.
Emily Caine, Head of Beauty at TikTok Shop, welcomed Boots to the platform, calling beauty one of TikTok Shop UK’s strongest and fastest-growing categories. She said Boots’ arrival reflects how discovery commerce is reshaping the way people find and shop products, adding that TikTok looks forward to seeing Boots embrace formats like Live Shopping to build real-time connections with a new generation of customers.
