Prime Highlights-
- Huda Beauty has launched Easy Bake Intense Eau de Parfum, marking its entry into the fragrance segment.
- The fragrance was developed after more than 100 trials and is inspired by strong consumer demand.
Key Facts-
- Huda Beauty is expanding from makeup into the global prestige fragrance market.
- The scent was created in collaboration with master perfumer Hamid Merati-Kashani and features a gourmand fragrance profile.
Background-
Huda Beauty has launched Easy Bake Intense Eau de Parfum, its first fragrance. The brand is looking to grow its footprint in the beauty industry by meeting the rising consumer appetite for premium scents.
The new scent is inspired by the brand’s popular Easy Bake makeup range. It was developed after more than 100 formula trials in collaboration with master perfumer Hamid Merati-Kashani. The fragrance follows a gourmand profile, opening with wild cherry, followed by white florals, cinnamon bark, and caramel milk, and ending with a base of vanilla bourbon.
The idea for the product came after strong customer interest following a viral teaser shared during an April Fool’s campaign. The response encouraged the brand to turn the concept into a full product launch.
Founder Huda Kattan has spent over 15 years in the fragrance world, having previously co-founded Kayali. She continues to lead the brand’s expansion into new categories while focusing on strong consumer engagement.
A major activation in London will support the launch, designed to strengthen bzzrand experience and connect with its global beauty community.
The company stated that the expansion reflects its strategy to move beyond makeup and build a presence in related beauty segments.The brand is using its loyal customers and Huda Kattan’s popularity to enter the luxury fragrance market.
