Prime Highlights-
- Giorgio Armani appointed Vittoria Ceretti as its new Global Makeup Ambassador.
- Ceretti will feature in upcoming campaigns for the brand’s make-up and skincare products.
Key Facts-
- Giorgio Armani operates globally in fashion, beauty and skincare products.
- Vittoria Ceretti previously worked with the brand on fashion campaigns and runway shows.
Background-
Giorgio Armani has appointed Vittoria Ceretti as its new Global Makeup Ambassador as the luxury beauty brand strengthens its international marketing campaigns.
Ceretti will appear in several upcoming campaigns across the brand’s make-up and skincare collections. Her first major campaign as ambassador will promote Armani’s Luminous Silk Foundation, which is scheduled to launch this month.
The company said the appointment reflects Ceretti’s long-standing relationship with the brand. Over the years, the Italian model has worked with Giorgio Armani on multiple fashion campaigns and runway shows, making the latest partnership a natural extension of that association.
Ceretti said the brand has been part of her professional journey for many years and described the new role as meaningful. She also said she admired the company’s timeless approach to beauty and its focus on individuality and authenticity.
Armani Beauty said Ceretti represents a modern image of confidence and elegance that matches the brand’s identity. The company added that her Italian background and personal style closely align with the values and image of the Giorgio Armani brand.
The appointment further strengthens Armani Beauty’s list of global ambassadors, which includes actress Sydney Sweeney, model Kendall Jenner and actress Cate Blanchett.
The move comes as luxury beauty brands continue to invest in celebrity partnerships and global campaigns to expand their reach in the international beauty and skincare market.
