Prime Highlights-
- Sephora and Makeup By Mario launched “Mario’s Beauty Booth,” a TikTok beauty education series across 23 markets.
- The campaign features Mario Dedivanovic alongside creators and beauty founders discussing makeup techniques and trends.
Key Facts-
- Makeup By Mario was founded by makeup artist Mario Dedivanovic.
- The TikTok series will release seven episodes between mid-May and early June.
Background-
Sephora and Makeup By Mario have expanded their global partnership with the launch of “Mario’s Beauty Booth,” a TikTok-first content series focused on makeup education and creator engagement.
The short-form video series will run every Monday and Thursday from mid-May through early June across Sephora’s TikTok channels in 23 markets. The campaign is designed to bring professional makeup techniques and beauty advice directly to online audiences through interactive and easy-to-follow content.
Each episode will feature Mario Dedivanovic responding to beauty questions from creators, influencers and brand founders. The series will cover topics including mature skin, blemish-prone skin, lip makeup and eye sculpting techniques while showcasing products from Makeup By Mario.
The campaign will also include creator-led promotions across nine regions as influencers share how Mario’s artistry techniques influence their daily beauty routines. Beauty personalities including Carli Bybel, Erica Taylor and brand founders such as Danessa Myricks and Sofie Pavitt are expected to appear in the series.
Sephora said the collaboration reflects its strategy of supporting founders and building stronger connections with beauty communities through digital platforms. Mario Dedivanovic said the project aims to educate and inspire consumers while making beauty advice more accessible.
The partnership further strengthens Makeup By Mario’s global presence as demand for creator-driven beauty content continues to grow across social media platforms.
